In this background, relying on the new technical support system will come into being and new media form another day. People called "image to hypertext", "fifth media". It includes digital magazine, digital newspapers, digital TV, mobile phone short message, network, desktop Windows, blogs, micro touch media, etc.
Emerging media is can the public and the media, and providing personalized content is disseminator and receiver introject the communicator, such as in pairs, and countless communicator, mutual can simultaneously personalized communication media.
American beka lai ronaldinho state university professor mayer in "is Philip vanishing newspaper: in the information age, save reporters are given even in his book," the timetable in 2044, specifically in October, 2044 reader will last a daily check leave." China also has some scholars claimed Chinese newspapers may die out in 3 to 5 years. The arrival of the era of new media, which can see one spot.
Nearly 10 years such traditional media practitioners metropolitan newspaper treat new media views can be divided into three stages, from which we can see the development of new media of traditional media influence:
The first stage is to disagree, metropolis daily practitioners of new media, think once contempt site doesn't credible;
The second stage is sour grapes, and will network demonized by the two reasons, first traditional media practitioners, inadequate understanding, to network itself, the stage network next to develop the good and bad are intermingled, lack of responsibility, so in this stage, treat network filled with "mysticism" and "terrorism", on the one hand, dare not to touch the new media, on the other hand, when the Internet bubble of shadows to traditional media left a bad impression;
The third stage is a rational view on new media earnestly, enthusiastically embraced the new media, actively explore new media in the exploration of the road, there are many confused difficult path, newspapers have also left many tortuous paths, but the road must go.
Our country is in 1994 international Internet access. Since then, in the digital and network technology and communication technology on the basis of the development of network media, IPTV, building TV, mobile audio-visual media, a shield. At the end of last century, at the beginning of this century, these new media real-time broadcast, multimedia communication, two-way transmission, freedom of information circulation, personalized service situation more and more obvious, strong.
In 2007, China's netizens only 137 million person. Article 23 times the China Internet network development statistics report shows, up to the end of 2008, China's Internet users totaled these billion, up to the top of the world; Mobile Internet users to 1.18 billion people, the scale is increased 133%; 2007 Web totaled more than 1.6 billion, up more than 90% of realizing growth. 2010 population has more than 300 million Internet users, mobile Internet user group broke through 2 billion. louis vuitton monogram multicolore
Because the 3G licences issued, mobile Internet users in 2009 made a rapid development. According to article 25 times China Internet network development condition investigation results show that by the end of December 2009, China had 384 million Internet users, including cell phone use, number of Internet users has reached 233 million, a year increased 1.2 billion, accounting for all the number of netizens 60.8%, mobile Internet has become China's Internet users' new growth point. People on the mobile communication, carrier and so on the reliance of the more and more high, with the Internet, mobile phones, as a representative of the new media have been for social ideological and cultural information center and social public opinion amplifier.
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